We think it also makes sense to add timing as an essential factor in delivering a high-quality newsletter. Tone – it should reflect your overall branding strategy and how you usually communicate with your target audience.Structure – there should be a visible distinction between the primary and secondary parts of a message.Audience – the message should take into consideration the needs and interests of the recipients you’re targeting.Purpose – the recipient should understand what to do with the information you want to share.

Opportunity – the message should be tied to a specific occasion.

Element #1: Strong messagingĮven though newsletters usually cover a variety of topics, from the latest company news to product and industry updates, they still need to deliver a clear and consistent message.Īccording to researchers at the University of Connecticut, if you want to communicate a certain point to someone and make sure they understand it, it’s crucial to observe the following elements: We already shared most of these best practices in our previous article, along with some examples, but let’s quickly review them one more time. So, it’s essential to apply different approaches to draw the subscriber’s attention. And, if an average person receives 120 emails on a daily basis, they will send your email right to the trash folder if they find it irrelevant. People don’t want their inboxes to be cluttered with junk. In general, it’s always a smart idea to create a newsletter with the end-user in mind.

5 Elements Great Newsletters Should Haveīefore we jump into our pool of examples, it makes sense to discuss what makes a newsletter ‘fabulous’. Of course, not! And to prove this to you, we’ve compiled a list of 19 best email newsletter examples that will stand out in your email marketing campaign. However, since these emails are often so heavy with information, it impacts the readability and engagement they deliver.īut does it mean you should give up on newsletters because of the possibility that people won’t read them? They seem to be very important as they share updates, keep you in the loop about any product changes, and notify you of crucial industry news. But how many of them do you actually read? How many newsletters are you subscribed to?

Examples of corporate newsletters